Wine Queens
| Author | : Mojca Ramšak |
| Publisher | : Springer |
| Total Pages | : 56 |
| Release | : 2015-03-19 |
| ISBN-13 | : 9783319166612 |
| ISBN-10 | : 3319166611 |
| Rating | : 4/5 (11 Downloads) |
Book Synopsis Wine Queens by : Mojca Ramšak
Download or read book Wine Queens written by Mojca Ramšak and published by Springer. This book was released on 2015-03-19 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
