Presents a comprehensive guide for parents, teachers, and youth workers to help them understand and address the issues that influence the behaviors, values, and

CPYU President Walt Mueller's critically acclaimed book, Understanding Today's Youth Culture, is widely recognized as one of the most thorough and comprehensive

BETTER INFORMED, BETTER EQUIPPED TO MINISTER to today’s blurred youth culture Mobile. Connected. Wired in. This is a generation that skips over perceived cult

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking

"Adolescent culture is always changing, making it difficult for youth pastors to keep up. Even college students who are a few years out of high school find it c