Understanding Interactive Network Branding in SME Firms
Author | : Nikolina Koporcic |
Publisher | : Emerald Group Publishing |
Total Pages | : 176 |
Release | : 2019-11-12 |
ISBN-13 | : 9781789739770 |
ISBN-10 | : 1789739772 |
Rating | : 4/5 (72 Downloads) |
Book Synopsis Understanding Interactive Network Branding in SME Firms by : Nikolina Koporcic
Download or read book Understanding Interactive Network Branding in SME Firms written by Nikolina Koporcic and published by Emerald Group Publishing. This book was released on 2019-11-12 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).