Transcultural Marketing
| Author | : Marye Tharp |
| Publisher | : Routledge |
| Total Pages | : 366 |
| Release | : 2014-12-17 |
| ISBN-13 | : 9781317507482 |
| ISBN-10 | : 1317507487 |
| Rating | : 4/5 (87 Downloads) |
Book Synopsis Transcultural Marketing by : Marye Tharp
Download or read book Transcultural Marketing written by Marye Tharp and published by Routledge. This book was released on 2014-12-17 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
