Tourism Entrepreneurship in Portugal and Spain

Download or read book Tourism Entrepreneurship in Portugal and Spain written by João Leitão and published by Springer Nature. This book was released on 2022-02-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.