The Voice of the Citizen Consumer
| Author | : Kerstin Brückweh |
| Publisher | : OUP/German Historical Institute London |
| Total Pages | : 0 |
| Release | : 2011-04-14 |
| ISBN-13 | : 0199604029 |
| ISBN-10 | : 9780199604029 |
| Rating | : 4/5 (29 Downloads) |
Book Synopsis The Voice of the Citizen Consumer by : Kerstin Brückweh
Download or read book The Voice of the Citizen Consumer written by Kerstin Brückweh and published by OUP/German Historical Institute London. This book was released on 2011-04-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Citizen consumers have two voices in the public sphere: one constructed by consumer movements, the other by opinion polls and market research. The volume combines them, bringing together research areas so far treated in isolation: the politics of consumption and consumer organizations, and the techniques of market research and opinion polling.
