The Softer Side of Strategy Dynamics

Download or read book The Softer Side of Strategy Dynamics written by Kim Warren and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intangible resources like the feelings of staff, customers and investors have an indirect but powerful impact on firms' performance. They grow or decline alongside the more tangible resources in the firm's armoury. Capabilities too must be accumulated and retained, and may be reinforced by learning mechanisms within the business. This third and last article on the dynamics of strategy discusses how dynamic resource system view (DRSV) techniques can be applied to these intangibles to improve the firm's performance. (The first two articles on DRSV were published in the Autumn and Winter 1999 issues of Business Strategy Review).