The Role of Resources in Global Competition

Download or read book The Role of Resources in Global Competition written by John Fahy and published by Routledge. This book was released on 2002-09-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dramatic changes are taking place in the world of international business as we move forward in the twenty first century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations, and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment. This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies. This work will be of essential interest to academics and researchers in the fields of international strategy and international business.