The Religious Dimensions of Advertising

Download or read book The Religious Dimensions of Advertising written by T. Sheffield and published by Springer. This book was released on 2006-11-13 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.