The Phenomenon of Political Marketing
| Author | : Nicholas Jackson O'Shaughnessy |
| Publisher | : Springer |
| Total Pages | : 306 |
| Release | : 1990-06-18 |
| ISBN-13 | : 9781349103522 |
| ISBN-10 | : 1349103527 |
| Rating | : 4/5 (27 Downloads) |
Book Synopsis The Phenomenon of Political Marketing by : Nicholas Jackson O'Shaughnessy
Download or read book The Phenomenon of Political Marketing written by Nicholas Jackson O'Shaughnessy and published by Springer. This book was released on 1990-06-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
