The Language of Advertising

Author	: Torben Vestergaard
Publisher	: Wiley-Blackwell
Total Pages	: 182
Release	: 1985-01-01
ISBN-13	: 063110741X
ISBN-10	: 9780631107415
Rating	: 4/5 (15 Downloads)

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Book Synopsis The Language of Advertising by : Torben Vestergaard

Download or read book The Language of Advertising written by Torben Vestergaard and published by Wiley-Blackwell. This book was released on 1985-01-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Advertising as Multilingual Communication

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Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis