The Future of Audiences

Download or read book The Future of Audiences written by Ranjana Das and published by Springer. This book was released on 2018-04-05 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices.