The Fundamentals of Typography

Download or read book The Fundamentals of Typography written by Gavin Ambrose and published by AVA Publishing. This book was released on 2006-11 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic principles are presented through detailed explanations, expanded illustrations, case studies, and reference material from leading design studios around the world. A sound understanding of type history and classification facilitates controlled, intelligent and thoughtful type usage, across a range of media. The Fundamentals of Typography builds upon these shared principles and will become an invaluable reference for creatives and designers alike.