The Effectiveness of Customer Loyalty Strategies in the Banking Sector of Bangladesh

Download or read book The Effectiveness of Customer Loyalty Strategies in the Banking Sector of Bangladesh written by Md. Mahiuddin Sabbir and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In continuous-increasing competitive banking environment customer loyalty is potentially an effective tool that banks can use to gain competitive advantage and maintain customers for longer periods. This study conducted to analyze the implementation and effectiveness of customer loyalty strategies in banking industry of Bangladesh. The results of the survey conducted on 30 private commercial banks show that the implementation of customer loyalty strategy is not pervasive with the exception of 'client segmentation'. Use of other loyalty development strategy is quite good but not widespread. In case of effectiveness of the strategies, precisely 'scientific marketing' and 'CRM' are suggesting a greater positive effect on customer loyalty.