The effect of Social Media Influencers’ Communications on Generation-Z towards e-banking

Download or read book The effect of Social Media Influencers’ Communications on Generation-Z towards e-banking written by Germien Amer and published by The Writer Operation. This book was released on with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book measures the effect power of influence marketing communications on generation Z known as the digital natives —————— The book explores how influencing communications has change generation Z culture, financial habits and ideologies towards e-payment solutions ——————— The book identifies the best practices the best practices for influencing communications highlighting their credibility factors that enrich brands perception, maximize customer awareness and loyalty