The Economics of Business Strategy

Download or read book The Economics of Business Strategy written by John Lipczynski and published by Pearson Education. This book was released on 2004 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation studies and strategic management. The book is written for the growing number of courses at MBA, undergraduate, and foundation level where readers require not only an integrated theoretical framework in economics and management, but also the practical skills and knowledge to examine how and why firms behave in certain ways in the real world.