The Complete Restaurateur

Download or read book The Complete Restaurateur written by Elizabeth K. Lawrence and published by Plume Books. This book was released on 2001 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the updated and revised edition of The CompleteRestaurateur, Elizabeth Lawrence shows how restaurant ownership can be a possible, profitable dream-if you carefully plan for success. Whether it's a chic bistro, a retro luncheonette, or an A-list restaurant, this is your indispensable guide to opening a business and staying in business. Fully stocked with in-depth profiles of successful and well-known restaurants, along with revealing anecdotes, this invaluable sourcebook tells you everything you need to know to turn your dream of restaurant ownership into a lucrative reality, including: * How to match your restaurant to a profitable market * Drawing up a realistic business plan * How to generate high-profile publicity without spending a dime * The importance of a well-designed kitchen How to hire and keep a qualified professional staff Plus: * Crucial checklists, shopping lists, guidelines, and helpful advice fromsuccessful restaurateurs * Restaurant Web sites and a list of essential online resources