The Chinese Consumer Market
Author | : Lei Tang |
Publisher | : Chandos Publishing |
Total Pages | : 248 |
Release | : 2009-04-29 |
ISBN-13 | : UOM:39015080872230 |
ISBN-10 | : |
Rating | : 4/5 ( Downloads) |
Download or read book The Chinese Consumer Market written by Lei Tang and published by Chandos Publishing. This book was released on 2009-04-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends