The Channel Advantage
| Author | : Lawrence G. Friedman |
| Publisher | : Routledge |
| Total Pages | : 244 |
| Release | : 1999 |
| ISBN-13 | : 9780750640985 |
| ISBN-10 | : 0750640987 |
| Rating | : 4/5 (87 Downloads) |
Book Synopsis The Channel Advantage by : Lawrence G. Friedman
Download or read book The Channel Advantage written by Lawrence G. Friedman and published by Routledge. This book was released on 1999 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Channel Advantage' explains how leading companies develop strategies that integrate e-commerce, telemarketing, sales forces, and distributors to achieve superior sales performance and sustainable competitive advantage.
