The Advertised Mind

Author	: Erik Du Plessis
Publisher	: Kogan Page Publishers
Total Pages	: 268
Release	: 2005
ISBN-13	: 0749443669
ISBN-10	: 9780749443665
Rating	: 4/5 (65 Downloads)

DOWNLOAD EBOOK

Book Synopsis The Advertised Mind by : Erik Du Plessis

Download or read book The Advertised Mind written by Erik Du Plessis and published by Kogan Page Publishers. This book was released on 2005 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.

The Advertised Mind Related Books

Language: en
Pages: 268

The Advertised Mind

Authors: Erik Du Plessis

Categories: Business & Economics

Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "a

Language: en
Pages:

Chew with Your Mind Open

Authors: Cameron Day

Categories:

Type: BOOK - Published: 2021-06-30 - Publisher:

DOWNLOAD EBOOK

Allow me to blast a ray of sunshine through the murky clouds hovering over advertising agencies and marketing departments alike. If you've got talent, I can kee

Language: en
Pages: 378

Advertising and the Mind of the Consumer

Authors: MAX. SUTHERLAND

Categories:

Type: BOOK - Published: 2021-03-31 - Publisher: Routledge

DOWNLOAD EBOOK

By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and

Language: en
Pages: 348

Advertising and the Mind of the Consumer

Authors: Max Sutherland

Categories: Business & Economics

Type: BOOK - Published: 2000 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Advertising is an established and ever-present force, and yet just how it works continues to be something of a mystery. It's hard to believe that we spend an es

Language: en
Pages: 403

Closing of the American Mind

Authors: Allan Bloom

Categories: Social Science

Type: BOOK - Published: 2008-06-30 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

The brilliant, controversial, bestselling critique of American culture that “hits with the approximate force and effect of electroshock therapy” (The New Yo