Strategic Marketing in Fragile Economic Conditions
| Author | : Samanta, Irene |
| Publisher | : IGI Global |
| Total Pages | : 344 |
| Release | : 2014-06-30 |
| ISBN-13 | : 9781466662339 |
| ISBN-10 | : 1466662336 |
| Rating | : 4/5 (36 Downloads) |
Book Synopsis Strategic Marketing in Fragile Economic Conditions by : Samanta, Irene
Download or read book Strategic Marketing in Fragile Economic Conditions written by Samanta, Irene and published by IGI Global. This book was released on 2014-06-30 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.
