Specialty Shop Retailing

Download or read book Specialty Shop Retailing written by Carol L. Schroeder and published by John Wiley & Sons. This book was released on 2007-06-04 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.