Social Marketing and Behaviour Change
| Author | : Linda Brennan |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 449 |
| Release | : 2014-12-31 |
| ISBN-13 | : 9781782548157 |
| ISBN-10 | : 1782548157 |
| Rating | : 4/5 (57 Downloads) |
Book Synopsis Social Marketing and Behaviour Change by : Linda Brennan
Download or read book Social Marketing and Behaviour Change written by Linda Brennan and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most valid
