Secrets of Successful Direct Mail
Author | : Richard V. Benson |
Publisher | : N T C Business Books |
Total Pages | : 208 |
Release | : 1990-09-16 |
ISBN-13 | : 0844232947 |
ISBN-10 | : 9780844232942 |
Rating | : 4/5 (42 Downloads) |
Book Synopsis Secrets of Successful Direct Mail by : Richard V. Benson
Download or read book Secrets of Successful Direct Mail written by Richard V. Benson and published by N T C Business Books. This book was released on 1990-09-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book leads off with 31 rules of thumb, rules that I believe to prevail generally in all mail. Various aspects of selling by direct mail are then detailed.