Rethinking the Media Audience
Author | : Pertti Alasuutari |
Publisher | : SAGE Publications Ltd |
Total Pages | : 314 |
Release | : 1999-08-31 |
ISBN-13 | : 9781446235775 |
ISBN-10 | : 1446235777 |
Rating | : 4/5 (77 Downloads) |
Book Synopsis Rethinking the Media Audience by : Pertti Alasuutari
Download or read book Rethinking the Media Audience written by Pertti Alasuutari and published by SAGE Publications Ltd. This book was released on 1999-08-31 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.