Representing Consumers

Representing Consumers
Author :
Publisher : Routledge
Total Pages : 417
Release :
ISBN-13 : 9781134669875
ISBN-10 : 1134669879
Rating : 4/5 (79 Downloads)
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Book Synopsis Representing Consumers by : Barbara Stern

Download or read book Representing Consumers written by Barbara Stern and published by Routledge. This book was released on 2003-09-02 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.


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Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation whi