PR News Casebook
| Author | : David P. Bianco |
| Publisher | : Gale Cengage |
| Total Pages | : 1838 |
| Release | : 1993 |
| ISBN-13 | : UOM:39015046386192 |
| ISBN-10 | : |
| Rating | : 4/5 ( Downloads) |
Download or read book PR News Casebook written by David P. Bianco and published by Gale Cengage. This book was released on 1993 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the pages of PR News - the world's most widely-read public relations weekly - comes this collection of 1000 case studies covering major PR campaigns and events from the publication's nearly 50-year history. Based on personal interviews conducted by PR News founder and former publisher Denny Griswold, each case study analyzes how the most important buinesses, government agencies and other organizations from around the world have handled such diverse issues as anniversaries, boycotts, downsizing, industrial achievements, minority relations, new product introductions, plant closings, product tampering, stockholder relations, and many others.
