Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
| Author | : Arch G. Woodside |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 325 |
| Release | : 2009-12-21 |
| ISBN-13 | : 9781849506038 |
| ISBN-10 | : 1849506035 |
| Rating | : 4/5 (35 Downloads) |
Book Synopsis Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research by : Arch G. Woodside
Download or read book Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2009-12-21 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how research tools affect theory advances in culture and tourism research. This title includes papers that focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.
