Orchestrating Success
| Author | : Richard C. Ling |
| Publisher | : John Wiley & Sons |
| Total Pages | : 180 |
| Release | : 1989-09-01 |
| ISBN-13 | : 9780471132271 |
| ISBN-10 | : 0471132276 |
| Rating | : 4/5 (76 Downloads) |
Book Synopsis Orchestrating Success by : Richard C. Ling
Download or read book Orchestrating Success written by Richard C. Ling and published by John Wiley & Sons. This book was released on 1989-09-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
