Online Marketing
| Author | : Richard Gay |
| Publisher | : Oxford University Press |
| Total Pages | : 558 |
| Release | : 2007-03-15 |
| ISBN-13 | : 9780199265855 |
| ISBN-10 | : 0199265852 |
| Rating | : 4/5 (52 Downloads) |
Book Synopsis Online Marketing by : Richard Gay
Download or read book Online Marketing written by Richard Gay and published by Oxford University Press. This book was released on 2007-03-15 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
