Multichannel Retailing
| Author | : Huan Liu |
| Publisher | : Foundations and Trends (R) in Marketing |
| Total Pages | : 92 |
| Release | : 2018-12-19 |
| ISBN-13 | : 1680834940 |
| ISBN-10 | : 9781680834949 |
| Rating | : 4/5 (49 Downloads) |
Book Synopsis Multichannel Retailing by : Huan Liu
Download or read book Multichannel Retailing written by Huan Liu and published by Foundations and Trends (R) in Marketing. This book was released on 2018-12-19 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically. Thus, an updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.
