Media Convergence
| Author | : Dwyer, Tim |
| Publisher | : McGraw-Hill Education (UK) |
| Total Pages | : 218 |
| Release | : 2010-02-01 |
| ISBN-13 | : 9780335228737 |
| ISBN-10 | : 0335228739 |
| Rating | : 4/5 (39 Downloads) |
Download or read book Media Convergence written by Dwyer, Tim and published by McGraw-Hill Education (UK). This book was released on 2010-02-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media studies scholars and commentators have categorised the media in distinct periods: 'old media' such as television, radio and print; 'new media' which include online media, computers, and PDAs. Now we are in a period of 'media convergence' - print newspapers sent as MP3 - but also the increasing convergence of media policy, media ownership and media practices. This book looks at how 'traditional' media companies are moving in to converged media, questions of ownership, questions of working practices and questions of the audience.
