Mastering Market Analytics
Author | : Robert Kozielski |
Publisher | : Emerald Group Publishing |
Total Pages | : 443 |
Release | : 2017-11-24 |
ISBN-13 | : 9781787148369 |
ISBN-10 | : 178714836X |
Rating | : 4/5 (6X Downloads) |
Book Synopsis Mastering Market Analytics by : Robert Kozielski
Download or read book Mastering Market Analytics written by Robert Kozielski and published by Emerald Group Publishing. This book was released on 2017-11-24 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.