While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinati

With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segme

The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the internatio

Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. 'Tourism's New Mark