Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Th

Bachelor Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Otto Beisheim School of Management Va

Our 21st century global business environment consists of a very complex and challenging landscape. Businesses rise, and businesses fall. Businesses thrive, and

Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smi

Product failures are never something that a product manager wants to talk about. We all live with the secret dread that someday the product that we are responsi