Marketing and the Quality-of-Life Interface

Download or read book Marketing and the Quality-of-Life Interface written by A. Coskun Samli and published by Praeger. This book was released on 1987 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.