Market Intelligence
| Author | : Martin Callingham |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 238 |
| Release | : 2004 |
| ISBN-13 | : 0749442018 |
| ISBN-10 | : 9780749442019 |
| Rating | : 4/5 (19 Downloads) |
Book Synopsis Market Intelligence by : Martin Callingham
Download or read book Market Intelligence written by Martin Callingham and published by Kogan Page Publishers. This book was released on 2004 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using market research.
