Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)
| Author | : Jesus Mena |
| Publisher | : CRC Press |
| Total Pages | : 439 |
| Release | : 2016-04-19 |
| ISBN-13 | : 9781466566613 |
| ISBN-10 | : 1466566612 |
| Rating | : 4/5 (12 Downloads) |
Book Synopsis Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) by : Jesus Mena
Download or read book Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) written by Jesus Mena and published by CRC Press. This book was released on 2016-04-19 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe
