Lead the Pack

Download or read book Lead the Pack written by Nelson Soken and published by Hillcrest Publishing Group. This book was released on 2008-12 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Lead the Pack: Sparking Innovation that Drives Customers Wild," Soken and Wengert provide an insightful analysis of the psychological factors that influence innovation from the perspective of customers and companies. The business world is fraught with examples of companies that failed or lost market share because they attempted to sell "what we make" instead of anticipating "what you want." Soken and Wengert identify and explore the barriers that make it difficult to break free of old habits and provide the tools to unleash creativity that lead to true innovation. This book takes a deeper look into the human psyche that makes it possible to identify future market offerings that customers often don't yet know they need. The genuine visionary in the marketplace remains competitive by being steps ahead in recognizing emerging customer needs and desires and taking the appropriate measures to counter the deeply inherent resistance to change. Successfully reaching beyond the status quo is the true competitive advantage.