Internet Survey Methodology

Download or read book Internet Survey Methodology written by Charles Vickroy Balch and published by Cambridge Scholars Publishing. This book was released on 2010-02-19 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the understandings needed for researchers to develop scientifically validated internet survey methods. Except by chance, inaccurate data will provide results that have little or no validity or reliability. ‘Garbage In Garbage Out’ (GIGO) is a term commonly used in the computer industry to remind us that, if the data being analyzed are incorrect, the result will likewise be incorrect. While no survey design system can correct for improper sampling or poor item construction, it is essential to have a survey platform that allows for and supports best practices in presentation, sampling, data collection, and analysis—all as supported by research.