International Business Strategy in Emerging Country Markets

Download or read book International Business Strategy in Emerging Country Markets written by Hans Jansson and published by Edward Elgar Publishing. This book was released on 2008-03-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book outlines and develops an integrated and pragmatic socio-economic approach towards undertaking effective MNC strategy in emerging country markets. This, labelled the 'institutional network approach' (INA), applies a new strategic perspective to international business operations and emphasises the continuous interplay between institutions and networks in designing and executing global strategies. The INA integrates the shareholder and stakeholder viewpointinto a comparative holistic perspective of international business strategy based on a broader societal approach.