International Business: Concept, Environment and Strategy

Download or read book International Business: Concept, Environment and Strategy written by Sharan Vyuptakesh and published by Pearson Education India. This book was released on 2010 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Business by Sharan is written in a pragmatic way with an inclination on managerial aspect, thus encouraging students to explore international business as a career choice. It deals with the latest topics and development which we are witnessing around the globe. It attempts to impart the core body of knowledge in international business in an interesting and lively manner. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.