Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
| Author | : K. Scott Swan |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 360 |
| Release | : 2012-09-05 |
| ISBN-13 | : 9781781900178 |
| ISBN-10 | : 1781900175 |
| Rating | : 4/5 (75 Downloads) |
Book Synopsis Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing by : K. Scott Swan
Download or read book Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing written by K. Scott Swan and published by Emerald Group Publishing. This book was released on 2012-09-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
