Innovation, Market Archetypes and Outcome
| Author | : Soumodip Sarkar |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 206 |
| Release | : 2007-08-11 |
| ISBN-13 | : 9783790819465 |
| ISBN-10 | : 3790819468 |
| Rating | : 4/5 (68 Downloads) |
Book Synopsis Innovation, Market Archetypes and Outcome by : Soumodip Sarkar
Download or read book Innovation, Market Archetypes and Outcome written by Soumodip Sarkar and published by Springer Science & Business Media. This book was released on 2007-08-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.
