How to Brand Nations, Cities and Destinations
| Author | : T. Moilanen |
| Publisher | : Springer |
| Total Pages | : 212 |
| Release | : 2008-12-14 |
| ISBN-13 | : 9780230584594 |
| ISBN-10 | : 0230584594 |
| Rating | : 4/5 (94 Downloads) |
Book Synopsis How to Brand Nations, Cities and Destinations by : T. Moilanen
Download or read book How to Brand Nations, Cities and Destinations written by T. Moilanen and published by Springer. This book was released on 2008-12-14 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
