Handbook of Big Data Research Methods

Download or read book Handbook of Big Data Research Methods written by Shahriar Akter and published by Edward Elgar Publishing. This book was released on 2023-06-01 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This state-of-the-art Handbook provides an overview of the role of big data analytics in various areas of business and commerce, including accounting, finance, marketing, human resources, operations management, fashion retailing, information systems, and social media. It provides innovative ways of overcoming the challenges of big data research and proposes new directions for further research using descriptive, diagnostic, predictive, and prescriptive analytics.