Gendered Marketing

Gendered Marketing
Author :
Publisher : Edward Elgar Publishing
Total Pages : 165
Release :
ISBN-13 : 9781839108822
ISBN-10 : 1839108827
Rating : 4/5 (27 Downloads)
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Book Synopsis Gendered Marketing by : Maclaran, Pauline

Download or read book Gendered Marketing written by Maclaran, Pauline and published by Edward Elgar Publishing. This book was released on 2022-08-05 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.


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