Learn how to unify Customer Experience, User Experience and more to shape lasting customer engagement in a world of rapid change. About This Book An introductor

Designing experiences for humans requires balancing many needs, including business, behavior, technology, and aesthetics. The Practical Guide to Experience Desi

Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten lea

Whether teaching or learning UX Design, activities often sink in deeper than lectures. And game-like activities with a lesson included both engage and instruct.

Experience Design 1.1 is the update to the seminal book Experience Design 1, published in 2001. This update expands the text in the descriptive chapters and add