Essentials of Global Marketing
| Author | : Svend Hollensen |
| Publisher | : Financial Times/Prentice Hall |
| Total Pages | : 524 |
| Release | : 2012 |
| ISBN-13 | : 0273756540 |
| ISBN-10 | : 9780273756545 |
| Rating | : 4/5 (45 Downloads) |
Book Synopsis Essentials of Global Marketing by : Svend Hollensen
Download or read book Essentials of Global Marketing written by Svend Hollensen and published by Financial Times/Prentice Hall. This book was released on 2012 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
