Entrepreneurship: A Small Business Approach

Download or read book Entrepreneurship: A Small Business Approach written by Charles Bamford and published by McGraw-Hill/Irwin. This book was released on 2010-01-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship: A Small Business Approach takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout, it puts the student in the roles of financial analyst, marketer, and business owner to find solutions. By drawing on the most current environmental conditions and solid research, Entrepreneurship provides students with the necessary foundation to design, start, and manage a small business.